Mall Performance Cloud For All Kinds Of Shopping Centres.
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As the landlord–tenant-shopper relationship evolves, establishing direct relationships with shoppers is more important than ever for the shopping center.  We help shopping centers establish long lasting digital relationships with shoppers.    

We can help you build and grow your database:

• Concept development of digital loyalty programs 
• Optimizing and onboarding for new members
• Integrating with 3rd party sources such as WiFi and Parking for increased member recruitment 
• Best practice recruitment strategies
• Targeted advertising solutions for acquiring new profiles through social media and display advertising  

Audience Manager allows a shopping center to target  the shopper audience in detail based on where they come from, where they shop, demographic profiles and personal preferences - and create custom audiences that empower intelligent communications. 

And most importantly, once created, audiences can be reached through in-house channels like email, SMS, push, web or delivered to an external advertising partner like Facebook or other digital ad networks through live synched integrations.

Delivering the right message at the right time to the right shopper is the goal. Our CRM and Marketing Automation solutions make this happen. Deliver personalized emails, SMS and push messages based on geography, demographics, personal preferences and ‘trigger’ based logic.

• Email
• SMS
• In-App push
• Behavioral and location triggers

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Introduce new data driven marketing products to allow shopping centers to compete better for shopper's attention and share of wallet

• Machine Learning: Determine the most important factors driving shopper behavior to create & improve actionable processes
• Content Recommendation: Enabling personalized digital experiences for shoppers based on historical behavior 
• Smart Segmentation: Shoppers grouped into specific criteria to allow automatic segmentation within the customer journey
• Predictive Analytics: Ability to predict the outcome of marketing investments ahead of execution, allowing cost control and optimization resulting in higher ROI.

Engage your customers with personalized, cross channel messages at any point in their shopper journey. Built on the insights provided by the Mall Performance Cloud, Shopper Journey Builder allows you to understand how your shoppers end up at your center and how you can elevate their visit with real time delivery of content.

We make websites that listen!

Your website serves as the center of your digital universe.  The information contained here will populate across all your digital assets providing the same message across all platforms.  

We provide the infrastructure, platform, and tools to create a custom and dynamic digital experience for your shoppers. Our cloud-based responsive websites include retailer and editorial content designed to increase SEO, engage shoppers, and drive foot traffic.

• Custom Website Design
• Website Template Designs
• RetailHub CMS 
• Hosting & Maintenance
• Interactive Directory Maps 
• Digital Movie Experience 
• Social Media Curation
• WiFi portal
• Compliance Services: Privacy
• Compliance Service:  Accessibility
• SEO
• Local Listings Management
• 3rd party Integrations

A mobile application allows your best and most engaged shoppers to make the most out of their trips to your property. Our mobile app delivers a highly personalized experience to your members from the moment they arrive on premises until their next return.

• Coupons
• Dynamic and custom rewards and points programs
• Games
• Geofencing
• Homepage
• Profile
• Offers
• News
• Shops
• Hours of Operation
• Membership Card
• Refer a Friend
• Parking
• Event Management
• Share a Coupon

Content Services – Get the latest from your retailers via direct feed on our Content Services. The modern shopping center digital experience is rich in content and designed to engage shoppers on any device. Our Content Services enhances your shopping center’s web, mobile, social, and on-premise displays with relevant retailer specific content, such as promotions, products, events and editorial content that attracts, educates, and inspires shoppers. Our Content API can deliver a dynamic content feed to your managed environment.

• Retail Content
• Store Content
• Editorial Content
• Social Media Management
• Integrations
• Content API

Our digital advertising solutions enable shopping centers to use data driven advertising to your target customers.  All information available in our Consumer Data Platform can be used for target advertising.  Target customers using geographic, demographic, psychographic, search and contextual behavior. Shopper interactions at the center, like deal redemption or event attendance can be re-targeted on social media (Facebook) for highly effective advertising.

• Social Media Advertising
• Display Advertising
• Retargeting
• New Movers
• Keywords & SEM
• Facebook Bridge

Deliver opt-in information for additional programs at the center.  Collect data from your shoppers.

• Enables recruitment through your on in mall WiFi-solution
• Option to make access Free to WiFi dependant on opt-in to loyalty database
• Deliver personalized content and messaging over WiFi

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Our e-commerce solution for shopping centers consolidates product feeds across all center retailers based on their existing e-commerce solutions or product feeds, and enables standalone retailers without an existing e-commerce platform to upload product information directly into the shopping center’s platform. 

We support out of the box integrations with many industry leading e-commerce platforms such as:

• Shopify
• Woo-commerce 
• Magento
• Navision 
• Google Shopping Feeds
• XML and custom feeds

The marketplace technology offered by Placewise is designed for shopping centers launching a digital marketplace. The functionality includes:

• Ability to consume high-volume product ingestion feeds
• Intelligent cross-retailer ordering functionality
• In-stock confirmation functionality for retailers 
• Single basket, check-out and payment experience
• Multi-retailer payout management
• Multi channel fulfillment and home delivery management
• Plug & play customer facing solutions for web and mobile applications

All product inventory data and customer behavioral data flows directly into the Customer Data Platform which enables personalized marketing automation through the Mall Performance Cloud.

E-commerce specific segmentation capabilities in the Mall Performance Cloud include:

• Cart status (abandoned/ completed)
• Purchase value and frequency 
• Brands and products viewed/picked/purchased
• Delivery preferences and status

All data derived from the e-commerce solution will flow seamlessly into the reporting section of the Mall Performance Cloud and be integrated with all other relevant data. 

The following standard e-commerce specific reports available are:

• Available products and brands
• Conversion funnel per source
• Conversion cost per source
• Transaction volume and value 
• Trending brands and products
• Delivery method distribution

Operational and marketing updates can be sent to tenants from the shopping center management and vice versa. Offer your tenants a time efficient service.  Digitization of document review, collection and submission of forms from tenants to mall management. 

• Tenants are able to submit sales revenue which can be consolidated in the DMP for aggregated reporting and measured against the results of marketing activities.
• Communicate real time updates on security and operational communications.

Features:

• Messages, Notifications & Forms
• Events, Calendar & Surveys
• Financial Reporting
• Content submission
• Security & Operational Alerts
• Operational Tickets
• Insights & Analytics

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Enable direct tenant to shopper communication.

Tenants can submit offers for marketing campaigns in an easy to use simple mobile module.  

Tenant to consumer communication provides the foundation for e-commerce integrations and more advanced Click & Collect and Click & Delivery services with the shopping centre as a central umbrella of multiple tenants.

Consumers can order items online, try at home, and easily return items at a designated area at the mall. This creates a better online/offline consumer journey where the consumer can easily touch, feel before returning at the same place every time.

Features:

• Marketing content submission
• ‘Show Me’ Interactions
• Tenant to Shopper Communication 
• Uploading of product information
• E-commerce integration and
• Fulfillment
• Click & Collect, Curbside & Delivery

• KPI Dashboard
• Shopper demographics
• Shopper Preferences and interests
• Loyalty Performance
• Coupon Redemptions
• Campaign & sendings performance
• Transactions
• Shopper Visits
• WiFi, footfall and parking data
• 3rd party analytics platforms (GA, Instagram, Facebook)
• Trade Area Movement

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To assure that program performance and return on investment meet expectations for center owners, local management, and retailers at the property our Performance Management services can help.

We deliver services to support our clients in all aspects of running a successful loyalty program in the shopping center environment.

Performance Management is an outsourced service that helps with all aspects of running successful digital services in a shopping center environment.

• Retailer recruitment and management
• Program development and management

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PROMOTIONS - GAMES, SWEEPSTAKES, AND LOYALTY PROGRAMS We can create and manage promotional campaigns that further engage your shoppers, collect valuable information, and grow your social following.

Examples include:

• Enter-to-Win
• Online sweepstakes and promotions
• Event RSVP
• Barcodes
• SMS Sweepstakes
• Online or on-premises events
• Receipt redemption loyalty
  

No one else can provide such a comprehensive package of digital services that meets the sophisticated digital needs of today’s shopping center and brings it back into a single source of truth for management and reporting.

As operators of large public venues, all shopping centers face some sort of either mandatory or voluntary regulation.  

Compliance Solutions assure you that you are in compliance with regulations concerning Privacy and Accessibility .

• GDPR
• CCPA
• COPPA
• PIPEDA
• ADA
• AODA
• PDPA
  

We are here to help you navigate these and any future regulations and comply with them.

Features:

• Accessibility (ADA, OADA, 
• Privacy (GDPR. CCPA. COPPA, PIPEDA, PDPD)
• Sweepstakes and Promotions Compliance

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Your account team is an extension of your internal team. Based on selected services and service levels, your support team will work closely with your local or corporate team to make sure you have the maximum support and resources. Our support teams understand retail, shopping centers and digital services making them valuable extended members of your team.