Artificial Intelligence and Machine Learning

Maximizing ROI of operational and marketing costs is more important than ever.  Placewise is deploying Machine Learning and Artificial Intelligence for our clients to accomplish this. Our Advanced Data Supported Marketing brings this to life allowing our customers to act upon and determine:

• The most important factors creating shopping behavior
• Smart real-time segmentation that provides personalized content based on sentiment and previous behavior
• Predictive analytics that enable an accurate forecast of performance prior to spend 

Here are some further examples of scenarios supported by the AI and Machine Learning:

•  Prediction of sending convergence rate (click rate) based on content, time of sending and audience characteristics
• Prediction of shopping centre visits and store transactions based on content and campaign attributes
• Identify shoppers with churn-risk (negative change in shopper behavior) and automatically engage win-back activities  

By bringing the data generated by MPC’s Shopper and Tenant Engagement services into our AI powered platform, we deliver not only unique insights, but unparalleled performance never before seen in the industry. By the use of dynamic and ever-changing data points, shopping centers will be able to double down on programs that work and discard those that don’t.